Elemental was brought to life by a mother and daughter duo, that had their roots in small-town South Africa.

The inception of Elemental came naturally as both of these elegant women simply filled a need they saw within themselves…

Independent women who loves fashion and always looking for the timeless in their styles.

Influenced by the classic pin up image and the ever stylish Marilyn Monroe, they saw their styles best reflected in the Elements found in the world and the fusion of the thereof.

The various styles vary from the everyday around you to the latest trends found on international runways.

If you can see yourself breaking the limits of your own environment, stepping forward into your natural element…then ELEMENTAL will have something for you.